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BRIGGS WOOS BACK WOLVERHAMPTON ELECTROPLATING

- A whole life approach is the secret to a successful relationship -

September 05, 2007 - Briggs Equipment UK, the UK’s national Cat® Lift Truck dealer, has secured a deal worth £¼ million to supply a fleet of specially modified Cat counterbalance trucks to international coatings specialist, the Anochrome Group.

The 15 new 2t compact and 1.8t diesel trucks from Cat’s N Range, six of which are fitted with Bolzoni rotators, are being delivered to two of the group’s key divisions, Wolverhampton Electroplating and sister company BG Plating, in the heart of the Black Country. Briggs held the contract 10 years ago and has won back the relationship, which was with Barloworld previously, thanks to its strong focus on lifetime costs and damage reduction initiatives.

The 36 month contract includes an all-in service contract for maintenance, repairs, breakdowns tyres and off-hire damage, as well as a free standing truck on each site.

Darren Field, Briggs’ account manager, explains how Briggs was able to offer 50% savings on tyre costs alone, “Both Wolverhampton Electroplating and BG needed a holistic approach to lifetime costs if they were going to meet their cost saving objectives. The costs of tyres and damage are amongst the biggest ‘hidden’ costs in a long-term contract, so we focused on these areas. We fitted every truck with a Transmon Tyre Protector which serves a dual function of transmission protection and also eliminates wheel spin. This not only saves 50% on tyre life, but protects the transmissions and differentials from unnecessary damage.”

Ian Davis, managing director at Wolverhampton Electroplating, was impressed with Briggs’ approach, “Briggs completed several thorough site surveys, and this coupled with a full application audit, meant that they thought outside the box and weren’t afraid to tell us that we were using the wrong type of equipment for the job. We are tight on space at this site, so Briggs recommended a smaller chassis which has given us better manoeuvrability. We are unusual in being a completely indoor operation, yet we have an excellent extraction system. Because of the particularly low emission levels on the Cat trucks, we were able to run the diesel fleet indoor and still be at 50% of the EC directive on emissions.”

The service contract includes a dedicated Briggs engineer for each site. LOLER inspections as well as Thorough Examinations are also arranged by Briggs.

- Ends -



Notes for editors
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Visit our blog at www.lifttrucknews.net where you can find company and industry news designed to keep you updated with relevant information on some of the topical issues faced by organisations and operators within the UK industry. From opinion pieces from our CEO, through to how-to guides and “what’s new” from Briggs Equipment, join us… It’s worth blogging about.

Briggs Equipment UK
Briggs Equipment UK Ltd is a leading materials handling service provider and sole distributor of Yale Materials Handling products in Great Britain. Providing a wide range of equipment for a broad customer base, Briggs provides innovative, tailored and cost effective solutions on a nationwide basis. With its headquarters and national support centre in Cannock, Briggs people assist and advise in the delivery of long term solutions that enable customers to develop more efficient and results driven businesses.

Media contact:
Tiffany Clowes
Changeworks Communications
T. + 44 (0) 1785 247588
E.

Company Contact:
Scott Bullock
Briggs Equipment
Orbital Way
Cannock
WS11 8XW
T: 01543 430 455
W: www.briggsequipment.co.uk


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